The ICE Community is excited to announce and welcome Alex Edney, as our new Head of Engagement.

Alex brings a unique blend of passion for people and performance on and off the bike. With a background in organisational culture building at World Vision Australia, and deep roots in the cycling community, he’s perfectly placed to strengthen connections across our membership and partner network.

You’ll likely meet Alex on the road (or at the café afterward), as he’ll be leading our member engagement and shaping the future of ICE events and experiences. Expect more of what makes ICE great; meaningful connection, curated experiences, and plenty of opportunity to ride!

Please join us in welcoming Alex to the ICE peloton. He’s already clipping in and ready to roll.

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Announcing new CEO

The ICE Community is excited to announce our new CEO, as of March 2025, Maickel Sweekhorst.

Maickel brings a wealth of leadership experience from senior roles at Deloitte, EY, and DXC. Based in Sydney, Maickel is an avid cyclist with a passion for creating exceptional experiences and fostering community through the sport of cycling.

With a strong background in technology and business strategy, Maickel combines his professional expertise with his enthusiasm for cycling to enhance the ICE experience for members and partners. Known for his collaborative approach and innovative mindset, he is committed to building connections that matter and delivering value to the ICE community.

An ambassador for the Goodnessgravel cycling community and organiser of the Northern Beaches Dirty Dozen, Maickel embraces both the challenge and camaraderie that cycling offers. His leadership philosophy centres on empowering others, fostering growth, and creating opportunities for shared success.

Maickel’s vision for ICE is to strengthen its network of leaders, expand its reach, and continue delivering high-quality experiences that unite passion and purpose.

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An evening with Grace Brown, Tour Down Under