Stepping you beyond the rope, into the sport

Exclusive, behind-the-scenes access for Executives to the 2021 pro cycling tour from your home, office or wherever you are!

Brought to you by EY, transforming the fan experience with Velon

In addition to exclusive pro cycling insights from the riders and Directeurs Sportifs, DoubleShift talks business with perspectives from owners and managers ‘inside the sport’ on topics such as resilience, sustainability and inclusive growth during the major events on the calendar – Tour de France, Giro, Vuelta, Northern Classics and more. To sign up for the programme, register here.

The 2021 Season


Episode 1 The Classics & 'Resilience'
Friday April 23
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

With a specialist as our guest, we look to the Northern Classics and the remainder of the classics season while also discussing the importance of resilience, both within organisations and the pro peloton.

Episode 2 The Giro d'Italia anteprima & 'Transformation Realized'
Friday May 7
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

We discuss the Giro d’Italia on the eve of race while also addressing the concept of enabling transformation; within individual organisations and industries as a whole.

Episode 3 The Giro d'Italia & 'Trusted Intelligence & AI'
Friday May 28
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

With the final Giro weekend upon us, we look at the race so far, the people who have shaped it and the data and AI they use to perform at their best.

Episode 4 The Form Finders & 'Diversity and Inclusiveness'
Friday June 11
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

The Criterium de Dauphine and Tour de Suisse refine the pro peloton’s form as the Giro ends, before the Tour de France begins; we will discuss this while also exploring diversity and inclusiveness in the sport and at work.

Episode 5 The Tour de France entrée & 'Sustainability'
Friday June 25
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

Is the business of cycling sustainable? On the eve of the Tour de France, while talking to those that will shape 2021’s race, we also consider sustainability in the sport and in business more broadly.

Episode 6 The Tour de France & 'Long Term Value'
Friday July 9
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

Deep into the Tour de France, we review weeks one and two and discuss the upcoming final week with a focus on how to create and maintain long term value in cycling and in business.

Episode 7 The Olympics Preview & 'The CEO Imperative: Consumers'
Friday July 23
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

Just before the Tokyo Olympics road races commence, we look at how fans engage with the sport of cycling and what the imperatives are for CEOs to maintain a customer focus within the sport and in business generally.

Episode 8 The Season Wrap - La Vuelta & 'Inclusive Growth'
Friday August 13
4pm - Sydney (AEST) / Singapore (SGT) / Paris (CEST) / London (BST) / New York (EDT) / Los Angeles (PDT)

In the 2021 season finale, we look back on the year that was, look to the year that will be and meet some of the people who have made it all possible.

Need help? Contact doubleshift@cyclingexecs.com

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